Kashyap Joshipura |
He is the same Kashyap who was quite friendly
with media when he was posted in Ahmedabad. His health has improved a lot
because of natural and lesser polluted air of Assam!.
Time stands still as he starts engaging conversation. After the recent meeting, I can confidently claim that I can deliver a small interesting lecture about
Assam and can easily visit Assam with friendly tips of Kashyap. He belongs to
Saurashtra region and I was quite surprised that a journalist in Joshipura
found Gujarat and Saurashtra in Assam.
He told about Nagaras( big drums in temples) in
Assam which are from Jasdan and ice gola (favourite candy of many in summer)making
machines which are from Rajkot. In the same breath he told how similar were
some dialect of language of Assam with Kathiawadi (Gujarati of Saurashtra).
He also brought a copy of publication of Union
of journalists of Assam. I will write about the publication sometime later.
Presently it is all about Kashyap.
As the business world is becoming more
competitive with more and more people trying to catch attention of target
audience through fast growing multimedia platform, A good PR or CC man has to
be pro-active and always in a learning mode.
It is not an exaggeration that Kashyap
Joshipura , CC man of Navratna, ONGCL, possess both these qualities besides
many others to have a kind of emotional balance with media and his own PR
fraternity along with right professional relationship.
He is of the breed that has good exposure of
news media which makes the task of a CC Man smooth, easy and effective. Armed
with PG degrees in Journalism and Public Relations, his initial career in 1980
was with English newspaper Times of India and Gujarati newspaper, Gujarat
Samachar. Both are still leading newspapers of Gujarat in their segment.
Though a graduate with English
literature, he has been successful in a highly technical organization, the
ONGCL, only because of his pro active approach and a learning mind set.
His first encounter with PR was with Rajkot
Municipal Corporation where he was the first PRO. This being quite traditional set up sticking to hierarchical structure, probably gave him first set of challenge to
redefine the PR work in terms of modern corporate communication.
In ONGCL, he started his career with Eastern
Region with base at Calcutta, now known as Kolkata and later worked in Mumbai
in Maharashtra and Vadodara and Ahmedabad in Gujarat before being posted in
East again.
And he has good knowledge of Bangla, Marathi
and he is learning Assamese at the fag end of his career. Besides, his mother
tongue Gujarati, he has good command over English, Hindi and Urdu- certainly a
skill that deserves adjective – polyglot.
Relations with hometown or mother tongue are
two best known factors helping develop effective relationships- both personal
and professional. And his knowledge of many languages holds key for his
success.
His knowledge of Marathi helped him have a Marathi
girl as his life partner when he was posted in Mumbai.
In Ahmedabad, he was very
active with the activities of media whether it was a function of a newspaper or
an event of the newly formed Gujarat Media Club. And as the latest conversation
revealed, he is very active with journalists and journalists’ organisations in
Assam.
Probably that is the reason that he leaves an
indelible impression on people he meets in his personal and professional
sphere.